News

Hello humans,

Last year, on the occasion of our fifth anniversary, we invited you to participate in two different questionnaires to tell us what potential new designs you liked for us to develop.

The good news is that those selected last year are almost here: in the coming weeks you will see how your most desired products will come to light.

The other good news is that this year we're repeating: we're going to show you (only during this week, then this post will self-destruct) a good handful of projects we're working on. You only have to tell us about each one if "yes" (hand up) or "no" (hand down). The three most voted will become reality during the next few months.

We have been designing with our clients since 2012. Thank you all for participating. We love designing with you.

Hello humans,

We are pleased that you have reached this page. If you're here, it's because you have something to ask or suggest. At Muroexe we believe that brands should be transparent and honest. So, if there's something we haven't told you so far, it's time for us to spill.

We always respond to everything you send us, but this week, on the occasion of our 6th Anniversary, we invite you to ask us absolutely everything that comes into your head, from the most normal to the most Martian. We will be receiving all your questions, our CEOs will personally answer all of them one by one, and next week we will publish all of them answered on our website.

Come on, "we dare you", what would we say if we wrote it in reggaeton?

Dear human beings,

We are happy to be able to share our sixth anniversary with you and, above all, to have come this far! It's not easy for newly created startups to get over the first few years: in fact, most of them disappear between 2-3 years, carried away by the waves of setbacks.

Not only have we managed to surf the first few years, but we have managed to get here with a community of loyal customers, fans of the brand and many friends. Together, we are proving that yes, there is room for the new, that we can face the greats with product innovation and our brand vision.

We have to admit that at the beginning we had a hard time convincing you to buy from us: we were "new" and, as always, from anything new, there is always a little caution. We understand that. The important thing is that we then beat down all possible resistance and, today, we can only thank the more than 100,000 customers we have for getting us this far. Thank you for your support. Without you this fantasy that is Muroexe would not exist.

We've seen Muroexe sneakers in every city we've traveled to around the world. We are everywhere!

The important part of our story is not "how we got here", it is what we are going to do next. For next year we have so many things planned that surely, when you look us in the eye in a year's time, we will be a very different brand. But always with the same essence.

• We are preparing many, many new lines of footwear, especially reinforcing the ranges that have become best sellers (basics, boots, etc).
• Coming soon in new product, apart from footwear, is VERY BIG. We will see how the family of accessories will grow and how we begin our textile journey, which has us extremely excited. And maybe, just maybe, some more surprises...
• We are also facing a physical store expansion process. In the coming months we will be front row of some of your cities. 
• International plans are burning our hands. We are on top in our main markets after Spain (US, France, Germany, Holland, Portugal). Next year we expect great results in these countries.

We only have one thing left to finish this post: to ask you to join us in all these novelties, and to enjoy the brand as much as we enjoy those who make it possible.

Thank you for being with us.

One of the first decisions we made at Muroexe was to internationalize the brand from the first minute and try to achieve, in our modest possibilities, international markets.

Although the way to communicate and sell in countries where you are not physically present is not easy, thanks to e-commerce and social media a new world opens and allows you to start campaigns and start selling internationally. Today, our international sales involve 30% of total sales.

Here are our guidelines:

1. Studying the target country. Obviously, we look at data and metrics that interest us, such as population, the percentage of penetration, e-commerce, brands or similar companies that already act there, etc. Additionally, we launch some digital test campaigns to see what costs / first reactions the country in question can give us. If it exceeds our minimum we continue to the following points.

2. Choosing the product. Although all our products are available in all areas, we pay special attention to be well stocked and with enough quantity of products that best fit with an area when launching in it. For example, if we are focused on Northern European countries, we try to focus on winter products and raincoats, which are most consumed there.

3. Analyzing operations and logistics. In our sector, it is essential to have logistics well studied, and not only for knowing the shipping price and quality of deliveries, but also for the reverse logistics (changes and returns associated with the purchase of footwear). We look for local partners that guarantee healthy deliveries, we add express delivery options and, when appropriate and volume of sales accompanies, we consider working with local stores.

4. Adapting the website. Not only translating it but adapting language and local sensibilities and conditioning the messages for it.

5. We transfer the experience, the after-sale service and customer loyalty. It is not enough to talk like them but to start offering a Muroexe experience in the local language. Customer Service, the process of changes and returns, communication with the local courier, newsletters, social media campaigns... everything aligned to offer the customer the feeling that we are there and are also based there.

6. "People-focus". Native people oriented to the countries where we are acting in charge of setting up and executing the strategy in each area: they deal with translations, talking in social media, speak with local media and influencers. They chat with clients, resolve their doubts and care about their experiences in order to improve the Muroexe presence in the area.

7. Glocal strategy. Think globally and act locally. We do not try to approach the entire countries of one: we look at the main cities and their areas of influence. It is like turning on "small fires" that little by little are igniting and setting fire to the area... We geolocate and coordinate the communication and digital marketing campaigns progressively by zones. 

8. Achieve prescription in the area. Alright, they know we exist but... then? Do not forget that the prescription is a very important element in sales-oriented marketing strategies. That's why we try to achieve a minimum of prescriptive items in the area where we start working: influencers that take us, localized and contextualized photos in their city, media in the area that talks about us, companies that dress us ... So we will not be completely unknown to them when we land :)

9. Welcome strategy. Once we have everything underway and a first batch of prescriptive components in the area, we design campaigns with very local content, made specifically for people in the area. We make it easy to buy for the first time with a small discount, and we start to win the first customers. From here, each new customer will receive the same Muroexe experience as any customer from any country in which we are already more consolidated. Then it is only a matter of customer loyalty. 

10. P.A.T.I.E.N.C.E. These acronyms are really important. The sales are not immediate, digital campaigns are not the goose that lays the golden eggs, everything costs and you have to work hard and take it with patience. Getting to know what new markets awaken in interest, metrics, traffic, sales... takes time, work, effort. You have to draw a good strategy and give it time to cook great results.