Design Lab

Companies' CEOs you don’t know and should know about

Companies' CEOs you don’t know and should know about

You all know that we are inspired by people who are always a step ahead. That is why we’ve made a list of some of the CEOs of innovative companies with a great impact on society that are changing the world. They are pure #dothefuture. We introduce them to you.

 

Avshalom Halevi Felber of IDE Technologies (Israel). This company turns ocean saltwater into safe drinking and watering water in regions where fresh water is hard to find. Big virtual applause.

 

 
Peder Holk Nielsen, of Novozymes (Denmark). The mission of this company is to isolate and produce enzymes and microorganisms that help industries to make their products more environmentally friendly, ranging from efficient detergents to enhanced animal feed. Peder believes this could help reduce world hunger and carbon emissions. This type of projects show that sustainable development is more than possible.

 

Bright Simons, of mPedigree (Ghana). To prevent deaths from counterfeit drugs for malaria and tuberculosis (more than 700,000 deaths worldwide, according to International Policy Network), this startup puts a code on the medicine´s packaging. It’s already present in 12 countries in Africa and Asia and its labels already appear on more than 500 million packets. Next step? They plan to do the same with fake agricultural crops, textiles and automobile parts. You have all our admiration, Bright.
 
Manuel Velez Pangilian, of Smart Communications (Philippines). He is responsible for promoting education in engineering and computer science in schools of his country. Currently, they have already transformed six student projects into real startups. We like it :-)

 

Mark R. Widmar of First Solar (United States). Clean energy ceases to be science fiction. The world's largest manufacturer of "thin-film" solar panels delivers energy to utilities at low prices - low enough to be an alternative to fossil fuels.

July'17 #dothefuture

July'17 #dothefuture

 

This month, instead of sharing with you what we liked most about what we’ve seen, heard, read or clicked on, we’ll show you some buildings that should appear in the list of best tourist destinations.

 

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The abstract pattern on the facade of the Library of the University of Cottbus (Germany) is composed of characters from different alphabets that can only be distinguished from a certain distance. Virtual applause for the idea.

 

 
 
If you look for us in a few years, we recommend starting with the Nursing Home Aires Mateus (Portugal). We already imagine ourselves playing domino surrounded by its white and minimalist walls.
 
 
 
It could be the mothership of some recently landed aliens, but it’s the world’s first private Spaceport (United States). Definitely, is well worth a visit.

 

 
 
The Porta Fira Tower (Spain) on the left is a hotel designed with an organic shape that changes as you go around it. We could be hours and hours spinning around to see what figures we discover. Who wants to go to the beach now?

 

 
 
We’re fascinated by the triangular shape of the Leyweg Municipal Office (Netherlands). It may be because it reminds us of our Atom’s eyelets, a sign that the architect and us have good taste ;-)
 
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See you with more inspiration next month. 
We say bye with the emoji Whatsapp that says bye. 
The inspiration-busters of Muroexe.

 

Latest updates > Jul'2017

Latest updates > Jul'2017

This is everything, or almost everything, that we have experienced in the last month.
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A few weeks ago, illustrator Ricardo Cavolo customized our Atom Eternal shoes inspired by hotel W Barcelona in order to create a limited edition full of its colourful icons. They were sold out straight away, so, if you got a pair, get it out of the showcase and make sure they walk on the street ;-)

 

 

 

Endless thanks. Three weeks ago we opened our first Official Store (Fuencarral street, 67 – Madrid), and since then, nearly 1,000 pairs have been sold. If you haven’t yet visit us, we’re waiting for you.

 

 

We like simple things. Clearing away superfluous things and leaving only essentials isn’t as easy as it seems. That’s why we’ve made a plea in favor of minimalism that you can’t miss. Read more about it here.

 

 

 

We’re developing a sandals collection and some weeks ago we sent some of you a questionnaire to know your opinion about the prototype. We received hundreds of congratulations and we know that many of you wished to wear them this summer, but we will have to wait until next year to implement your feedback and overcome ourselves even more. Until then, stay tuned because we have big surprises waiting for you that you don’t even figure out. Bets are allowed.

 

 

Here's this month's playlist. Exposure can produce unusual physical and mental responses that will slowly disappear with the last chord. Press play and check it out!

 

 

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See you with our latest news next month :-)

We land in the offline world!

We land in the offline world!

 

We've been able to keep the secret (not without difficulty), and finally we can unveil it. After three years with our shoes in the network and in several multi-brand stores, we're taking a great step forward today. During WorldPride Madrid 2017, we jumped into the offline world with the opening of our first own physical store in Madrid located at 67 Fuencarral street.

We've only been in the neighbourhood of Justicia for two weeks, but we've already had hundreds of visits and any humanoids have taken a new pair home (or two, or three, or even four!). We're not surprised, if you try them, it's hard to resist... Here are some photos so you can see the result, we're waiting for you all! :-)