It's been 365 days since Materia joined Muroexe’s universe. It arrived ready to dress hundreds of young professionals in their day-to-day life in the city. And it has achieved this and more: we have already sold more than 10,000 pairs all over the world.
Materia is the fruit of our insatiable curiosity for innovation, simplicity and functionality. We wanted, like with Atom (our first silhouette), to create a functional product that combined the comfort of sneakers with the elegance of shoes. Although there is a difference: on this occasion we wanted a more formal silhouette whilst at the same time keeping the comfort that characterizes us. And this is how we came up with Materia, the perfect shoe for meetings and for unpredictable working days.
We wanted to go a step further with the design and we decided to create it with very clean lines. Materia is our most solid and robust silhouette and has a ‘slip on’ elastic lycra system to adjust the foot and to emphasize its sporty style.
It comes in several colours: Black, Blue, Brown and Grey. Furthermore, we have recently launched Vector, the summer version of Materia with fresher colours and white extra-light EVA sole.
If you don’t have them yet, take advantage now and get ones with a 20% discount from now until this Sunday, April 23. And if you already have ones (thanks!), this is the best time to have new ones.
Three years ago we launched the first Muroexe silhouette. Atom was born after months of work of a team of biomechanics, engineers, materials technicians and designers with the sole purpose of finding the perfect formula to create a functional product that combines the comfort of sneakers with the elegance of shoes.
Two years later and after a great international success, Materia arrived. It was a silhouette with more volume and more compact but with the same values as the previous ones: minimalist, unisex and functional. Two silhouettes designed to dress a profesional youth generation in their everyday life in the city... Until now.
Soon we will present you the third silhouette. Atom, Materia and... How this new silhuette will be called? Will it be similar to Atom? Will it look more like Materia? Will it be unlike any other? Bets are allowed!
We look forward to enjoying summer and it shows. A few days ago we talked about Chroma’s origin (Pantone has something to do with it…) and today we’ll do likewise for Vector, our other spring/summer collection.
Vector is the summer version of our Materia silhouette. It has fresher colours and comes with white EVA sole to highlight its sporty style. You are probably wondering why we chose this name. Or you may just have been staring at them appreciating their beauty. Today you’ll find out!
Here it goes! Vector arises from the bustle at airports during the summer as well as from the need to create a comfortable yet elegant shoe for summer. We all go from one point to another looking for nice landscapes, peace, culture, adventures ... Or whatever in order to disconnect from the routine. And all of this made us think of, do not ask us the reason, fixed vectors.
For those who have somewhat forgotten mathematics, a fixed vector is an oriented segment that is determined by a point of origin and another point.
In summertime we are like this
And after this lesson, we suggest you a shoe depending on your holiday destinantion.
It makes us think of Fistral Beach, one of UK’s most famous surf beaches. Wear them with your favourite jeans and enjoy good weather!
Choose them for discovering the white & blue houses in Greece. If we had to paint tranquility with a colour, it would be this one.
We believe that if we dream of the Golden sunsets of Tuscany and an earth tones outfit, the summer will arrive sooner.
They’re perfect for walking on Lanzarote’s black sand beaches. We imagine them combined with a total white look with the volcanic landscape in the background.
If you take one home (or two or three…), upload your image tagging us @muroexe and/or #muroexe, #dothefuture and we’ll share it in our social networks!